Privacy was a big issue a decade ago. Today, people are more worried about reputation. We tested people with future scenarios, such as if your smart television could update your Facebook page about what you’re watching. No one liked it. People said things like, “My girlfriend put the show on and left the room” or “I’ve only ever watched it once”.
It’s Reputation, Not Privacy, That Really Matters to People - Alexis Madrigal - Technology - The Atlantic (via interestingsnippets)
(via infoneer-pulse)
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