In Our Information Age, Secrecy Is Sexy. How Can Brands Create An Aura Of Mystery?
We’re constantly showing all of our cards—we’ve even come to accept the all-seeing eye of Google. For a country that’s practically founded on the right to privacy, we’ve become startlingly comfortable with letting it all hang out. If information is currency, secrets are gold.
Secrets become more luxurious every day, particularly as they become harder to keep. WikiLeaks proved that in today’s interconnected world, it’s difficult for even the most powerful of agencies and individuals to hide information.
» via Fast Company Co. Design
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chocoball liked this
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guidetointernetprivacy reblogged this from infoneer-pulse and added:
A new way to look at the reasons for privacy on the internet.
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mediaengage reblogged this from infoneer-pulse and added:
Very interesting…
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pascali reblogged this from infoneer-pulse
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ubchant reblogged this from infoneer-pulse and added:
Privacy as high end luxury brand.
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themodernworld liked this
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themodernworld reblogged this from infoneer-pulse and added:
Reblogging my own article from one of my favorite blogs. Thanks infoneer-pulse!
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