peterfeld: Cain Buys Molestation/Harassment... – Pascal Inderabudhi's Social Business Digest

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Original by think locally act globally

12:01 pm - Thu, Nov 10, 2011: 34 notes

peterfeld:

Cain Buys Molestation/Harassment Search Results, Drives Traffic to Fundraising Site.

Searching Google for information about “Cain Sharon Bialek” and other keywords related to the sexual harassment allegations against Herman Cain?
Instead of the most recent news report popping up first on Wednesday, the Cain campaign paid for search results to produce an ad with links to a new Web site, CainTruth, devoted to defending Mr. Cain, the Republican presidential candidate, and telling his side of the story.

I’ve seen paid search try to spin poor headlines into better PR, most recently and notably BP buying Adwords for the keywords “oil spill” and “oil leak, linking to sites that showed what BP was doing positively in lieu of the oil spill. This, as well, appears to be too little too late, and brings to question how effective this practice actually is.
While the copy for the ad is attractive, how many people would trust that source?

Cain Buys Molestation/Harassment Search Results, Drives Traffic to Fundraising Site.

Searching Google for information about “Cain Sharon Bialek” and other keywords related to the sexual harassment allegations against Herman Cain?

Instead of the most recent news report popping up first on Wednesday, the Cain campaign paid for search results to produce an ad with links to a new Web site, CainTruth, devoted to defending Mr. Cain, the Republican presidential candidate, and telling his side of the story.

I’ve seen paid search try to spin poor headlines into better PR, most recently and notably BP buying Adwords for the keywords “oil spill” and “oil leak, linking to sites that showed what BP was doing positively in lieu of the oil spill. This, as well, appears to be too little too late, and brings to question how effective this practice actually is.

While the copy for the ad is attractive, how many people would trust that source?

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conservativebrew reblogged this from peterfeld and added:

After what those bullies have done to Santorum, it’s nice to see a GOPer, “go there.”
pascali reblogged this from peterfeld and added:

I’ve seen paid search try to spin poor headlines into better PR, most recently and notably BP buying Adwords for the...
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This was featured in #Politics
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