- 8:30 pm - Sun, Jun 22, 2014
- 12 notes
“By storing all the photos you’ll ever take with Firefly, along with GPS location data, ambient audio, and more metadata than you can shake a stick at in Amazon Web Services, Amazon will get unprecedented insight into who you are, what you own, where you go, what you do, who’s important in your life, what you like, and, probably, what you might be most likely to buy,” the publication writes.
- 9:38 pm
- 43 notes
From his analyses, Olson has seen that a new post needs to be submitted onto a subreddit when posting activity is low. A new post has the best chance of getting upvoted when Reddit is at its weakest. This generally happens at around 7:00 a.m. EST.
- 9:32 pm
- 12 notes
“We need to start thinking about marketing in a digital world, a world gone digital. We think too much about digital marketing, which is applying thinking we have learnt to marketing digitally, as opposed to marketing in a digital world in which people will eventually get rid of banner ads. I don’t see them and I guess most people will find a way to eliminate them. It’s a lot about embracing this multitude of sources of relevance of message otherwise people will just get rid of it,” he adds. His comments come as new research from YouTube and TNS unveiled at Cannes shows that digital branded content is now having an impact “all the way down the funnel”, not just in awareness but also in purchasing behaviour. The study found that to tap into this, brands need to be creating content that has purpose and focuses on the experience, with brands such as Dove, Evian and Procter & Gamble showcasing how to build brands in the digital world.
- 11:07 pm - Mon, Feb 3, 2014
- 40 notes
TurboTax’s Super Bowl ad certainly had its pulse on one segment of the population: The part of the audience that thinks that watching the Super Bowl is a depressing exercise in futility, and it’d be a lot more fun to do your taxes, instead. Greg Johnson, TurboTax’s Vice-President of Market, talked to us about the Wieden + Kennedy Portland campaign.
Shout out to Wieden + Kennedy #portland
- 7:38 pm - Sun, Jan 26, 2014
- 23 notes
Snapchat says that we are not the sum of everything we have said or done or experienced or published – we are the result. We are who we are today, right now
We no longer have to capture the “real world” and recreate it online – wesimply live and communicate at the same time.