![theatlantic:
Big Dada: How Activists Will Respond to Online Advertising
Through the 1990s, a practice called “culture jamming” grew in popularity and sophistication. It aimed to disrupt consumer culture by transforming corporate advertising with subversive messages. So, as in the example above, a Coca Cola sign has been defaced to note the company’s other imperative aside from love. Another canonical example was current BuzzFeed chief Jonah Peretti’s 2001 attempt to order a pair of Nike’s through the company’s website emblazoned with the word, “sweatshop.” Culture jammers would use the power of brands against themselves. Their most famous organ remains the magazine AdBusters, which is widely credited with helping jumpstart Occupy Wall Street last year. […]
Fast forward to our world in which an increasing amount of advertising runs online. The old logic of culture jamming would say that anticorporate activists should run ad blockers or perhaps something like the (now outdated) Firefox extension, Add-Art, which replaced corporate callouts with curated art.
But the system of advertising has changed in the online world.
Read more.
Culture jamming for the digital age: mass clicks on PPC ads to disrupt data for advertisers.](http://25.media.tumblr.com/tumblr_m42qz8Yj5t1qcokc4o1_400.jpg)
Big Dada: How Activists Will Respond to Online Advertising
Through the 1990s, a practice called “culture jamming” grew in popularity and sophistication. It aimed to disrupt consumer culture by transforming corporate advertising with subversive messages. So, as in the example above, a Coca Cola sign has been defaced to note the company’s other imperative aside from love. Another canonical example was current BuzzFeed chief Jonah Peretti’s 2001 attempt to order a pair of Nike’s through the company’s website emblazoned with the word, “sweatshop.” Culture jammers would use the power of brands against themselves. Their most famous organ remains the magazine AdBusters, which is widely credited with helping jumpstart Occupy Wall Street last year. […]
Fast forward to our world in which an increasing amount of advertising runs online. The old logic of culture jamming would say that anticorporate activists should run ad blockers or perhaps something like the (now outdated) Firefox extension, Add-Art, which replaced corporate callouts with curated art.
But the system of advertising has changed in the online world.
Culture jamming for the digital age: mass clicks on PPC ads to disrupt data for advertisers.
kottke.org: The iPhone, an automobile for your mind
Tom Vanderbilt says Americans don’t walk as much as they used to; automobile usage has eaten into our perambulation time.
If walking is a casualty of modern life the world over — the historian Joe Moran estimates, for instance, that in the last quarter century in the U.K., the amount of…
Job Hunting Tips from Beyonce’s Tumblr
Earlier this month Beyonce unveiled her brand-new Tumblr page, and to the delight of bloggers, news outlets, and fans across the web, provided never-before-seen insights into the megastar’s personal life. Praised as a PR coup, and an example of how celebrities can successfully control their digital presence, Beyonce’s Tumblr can teach job hunters in the digital age how to best present themselves online.
You Must Not Know ‘Bout Me…
Employers today have unprecedented access to potential job candidates’ lives. A major part of the hiring process involves judging whether you will be a good fit with the company for which you interview, and this extends beyond the qualifications listed on your resume. In the same way candidates research companies online, recruiters are Googling names, checking out Linkedin and Facebook profiles, and seeing what you Tweet or leave in comments sections.
So how do we as job hunters manage and exploit this exposure online? The same way #1 worldwide superstar, Beyonce does - by taking back and controlling her privacy.
Beyonce selectively chooses the images and content she publishes within her social network. In doing so she is able to showcase her passions, interests, and character on her own terms in a platform she controls.
In the same way, a job candidate can control his or her appearance online by shaping the images and content he or she shares in a manner that shines the best light on their personality, interests, and work ethic.
Here are ways job hunters can Beyoncify their online presence:
Let ‘Em See Your Halo
Be selective in what you share. Your friends and colleagues may know that you’re an intelligent hard-worker who knows when to work and when to party, but there is little to no context or distinction online.
Beyonce supplements her public persona digitally by posting images and videos on her Tumblr that speak to her personal, intimate side. She softens the diva powerhouse she presents on-stage with pictures of herself in a more intimate setting: without makeup, hanging out with her sister, and cuddling with husband Jay-Z.
(via Beyonce Tumblr)
While job hunting, think about how you want to be perceived to potential employers. As great as it is to show friends your video of your 2 minute keg-stand, there are more valuable aspects of your personality you should share. Beyonce could show us pictures of her various magazine shoots, private jet flights, etc., but instead chooses to exhibit the personal life that the public does not see.
It’s a given that you should purge your social profiles’ public settings of certain inappropriate images and content, but you should also take the opportunity to highlight your passions and interests. Take a cue from Beyonce and show employer’s what you do outside of work and the things you are passionate about: volunteer opportunities, hobbies, things you are reading/writing/building/coding.
I Swear It Is Deja Vu
Be consistent and authentic across your social profiles. Different social platforms have different environments and cultures in terms of communication, purpose, and use. Your Twitter network may have a #hashtag joke chain going, your Linkedin a discussion on local marketing, your Pinterest filled with BBQ recipes. The key is to show your best self on each network where your name is attached. It is ideal to be true to your opinions and tastes while being vigilant of how that appears in the eyes of potential employers.
Although new to the social web, Beyonce stays consistent with her public image while adding an element of authenticity when shedding light on her personal life. The images she chooses to share on Tumblr (a platform suited for easily shared pictures and videos) reflect her values and personal voice. The images originate either from her own perspective or are candids taken of her. She makes sure that her Tumblr page exhibits how she lives, but from a different perspective.
Across the social networks where job hunters are active, it is important to retain the same, original voice. As a rule of thumb, in wherever social network your name is attached, make sure to stay consistent when sharing your opinions and tastes.
This isn’t to say that you can’t share the Double Rainbow Guy video on Twitter, while limiting your discussions on Linkedin to only things business related. But if you are looking to break into a new industry or company, you should show some shared interest in what they specialize.
As mentioned before, different social networks have separate purposes, and are used as such. However, by adding consistency throughout social profiles you can show a potential employer looking for more information about you that you have a strong interest in their industry. For example, you could pin a clever viral marketing ad on Pinterest to show your marketing interest, in addition to the apparel and recipes you already have on there. Another example: in addition to the cat pictures and Hunger Games gifs, add some articles from NYTimes that speak to your shared interests on Tumblr.
Make Them Put a Ring on It
Continue to add and show your value in your social profiles. Social platforms are for the majority designed as tools for communication. You use them to keep in touch with friends, family, colleagues, etc., and share your life and perspective. When job hunting, they can and should also be used as tools that show your value. You know that employers are searching for information about you online, so give them information that shows how you can help them.
The value in Beyonce’s Tumblr comes from her sharing a piece of her life that nobody but her has access. Her public presence apart from her concert tours, music videos, and select interviews are so private (see her Twitter account), or manufactured, that the glimpse that her Tumblr provides is highly valued.
We as job hunters should find a way to show our value to employers. Recruiters are looking for qualified and well fitting candidates to join their organizations. So one way to show value is to make it easy for them to see how you would be a good fit and to show your qualifications. You can accomplish this by sharing content that their team is interested in or working on. You can show your qualifications by posting a project you are working on or have accomplished.
In the digital age, we increasingly give up our privacy in order to access and exploit the networks that keep us connected (Facebook, Twitter, Linkedin, Tumblr, etc.). It’s the cultural price we pay to stay close to our family, friends, colleagues, acquaintances (and stalk exes and strangers). However, job hunters should manage the exposure received from social networks to leverage their online presence to potential employers.
Beyonce’s Tumblr grants visitors access into her personal life on her own terms, sharing the details she controls, while remaining true to what she stands for. While we all aren’t able to be the best performer in the world, we can take a page out of her book and put our best selves out there online.
Being smart, energetic, and creative won’t save you from procrastination, but knowing the whys and hows of it can be a big help. Here are four things you might not know about your worst habit. Read more->
Do work!
How to SuperBetter your life with Epic Wins the way Jane McGonigal does.
From Nike+ to The Email Game, McGonigal is at the forefront of a movement intent on making it fun to reach everyday goals. Grab yourself a power-up and listen in.
What’s the story this year? The weather? Long-form journalism? Gamification? Jay-Z’s fonts? Who knows, but everyone shares at least one takeaway. As at past SXSW Interactive festivals, relentless person-to-person marketing is the ambient noise humming behind every panel, party and taco truck. We’ve seen the walking USB chargers and the bottomless free energy drinks available at so many downtown corners. Big brands with big marketing budgets live in these spaces - FedEx, Monster and Red Bull. During the weekend rains, agents dispatched by Kraft handed out umbrellas. The price? Allow them to use your phone to take a picture of you holding the umbrella. Then you upload that photo to Twitter with the hashtag #keepyournoodledry. But many smaller players have unleashed pairs of young mercenaries armed with matching loud T-shirts, stacks of flyers and a gimmick upon Austin. They roam the streets with coupons and bottle openers, or invitations to “be a beta tester.” This low-tech, face-to-face and possibly inefficient strategy is prevalent at an event celebrating the wondrous utopia of connected media. It’s slow going and often requires two foot soldiers to attract the momentary focus of just one individual target. If the overburdened network ever went down, though, these kids would be there to spread the message. — Andrew Kueneman
(via journo-geekery)
Meet Sasha Senderoff, who feels the intern hiring process is broken, particularly in creative industries like film, TV, music, and fashion. Step one: ditch the paper resume.
Out come the haters: The Pinterest backlash intensifies
Some people can only handle so much Ryan Gosling. The sudden rise of Pinterest, which surged in popularity around the first of the year (as this chart illustrates perfectly), seems to have caught some off guard, with many questioning the phenomenon much the same way Twitter initially got criticized for being about nothing. But with the site already the subject of copyright questions (in one case making a lawyer and Pinterest fan totally freak out), it was only a matter of time before the deep-thought hand-wringing began. A couple of notable samples we’ve seen recently:
- one MacLean’s writer Lisan Jutras criticizes it for being strongly feminine, but only on the surface: “This domain is sort of like a girls-only clubhouse, but it’s not about expressing innermost desires, just surface desires—for hair, shoes, nail art, a boyfriend that exists in soft-focus black-and-white.”
- two Thought Catalog narrows down the appeal of the service in a single damning line: “It’s the first Nora Ephron movie that you have to log into, and yep, you guessed it, there’s a wait list to join.” Their problem is stated plainly in the headline: “Pinterest: The depths we will go to not read.”
» A couple quick thoughts of our own: It’s possible that the success of Pinterest may reach a little bit of a plateau at some point because of the shape it’s already taken. It’s growing quickly, but the best social networks are formless in terms of the content. Anything goes on Tumblr for the most part, for example; same with Twitter and Facebook. With Pinterest, the culture has kind of limited what can work there, at least for now. It feels like, even if it hasn’t been spelled out, the parameters have been partially defined. And for businesses, minus a few obvious verticals (say, you sell clothes or artwork) Pinterest is not necessary or even desirable for building a strong brand. It could be, though, if it was repositioned slightly. These are some of the things the site will struggle with as it tries to grow. if we were them, we’d figure out ways to encourage shapelessness, so as not to scare new users off.
(Source: shortformblog)
Facebook launches brand Timelines on TODAY
Most Facebook users have been switched over to the Timeline at this point, so it should be no surprise that brands — such as companies, TV shows or bands — are now finally able to convert their fan pages into Timelines as well. Facebook made this news official in an exclusive announcement on the TODAY Show on Wednesday.First!
